As the legacy digital advertising market continues to be disrupted, the challenges for digital publishers continue to mutate and evolve. It is critical for publishers to closely monitor all aspects of this ongoing disruption and to determine how to best address them. All this whilst continuing to grow revenues and maintaining the value, relevance, and integrity of their properties.
This article is the fourth in our “Everything you need to know about the post-cookie apocalypse” series. In this article, we discuss the issues of data privacy and the growing import of first-party data to both advertisers and publishers.