Publisher perspective transparent auctions, palatable supply-paths and data compliance

Publisher perspective transparent auctions, palatable supply-paths and data compliance

George Papadopoulos

As the legacy digital advertising market continues to be disrupted, the challenges for digital publishers continue to mutate and evolve. It is critical for publishers to closely monitor all aspects of this ongoing disruption and to determine how to best address them. All this whilst continuing to grow revenues and maintaining the value, relevance, and integrity of their properties.

Everything you need to know about the post-cookie apocalypse, Pt. 4

Everything you need to know about the post-cookie apocalypse, Pt. 4

George Papadopoulos

This article is the fourth in our “Everything you need to know about the post-cookie apocalypse” series. In this article, we discuss the issues of data privacy and the growing import of first-party data to both advertisers and publishers.

Everything you need to know about the post-cookie apocalypse, Pt. 5

Everything you need to know about the post-cookie apocalypse, Pt. 5

George Papadopoulos

This article is the fourth in our “Everything you need to know about the post-cookie apocalypse” series. In this article, we discuss the promise of legacy programmatic versus reality.

Infomo Global announces strategic merger with TorcAI

Infomo Global announces strategic merger with TorcAI

Editor

Singapore and Mumbai -- 23 November 2021 -- Leading ad-tech companies, Infomo Global Ltd (Infomo) and TorcAI Pvt Ltd (TorcAI) today announced a strategic merger that will counter the growing privacy-related issues that are disrupting the global digital advertising markets.

Everything you need to know about the post-cookie apocalypse, Pt. 3

Everything you need to know about the post-cookie apocalypse, Pt. 3

George Papadopoulos

This article is the third in our “Everything you need to know about the post-cookie apocalypse” series. In this article, we discuss the impact on publishers revenues of these disruptive industry-wide events.

Everything you need to know about the post-cookie apocalypse, Pt. 2

Everything you need to know about the post-cookie apocalypse, Pt. 2

George Papadopoulos

This article is the second in our “Everything you need to know about the post-cookie apocalypse” series. In this article, we endeavour to clarify and simplify why cookies are so important to advertisers and why privacy measures promoted by the industry are left wanting.

Everything you need to know about the post-cookie apocalypse, Pt. 1

Everything you need to know about the post-cookie apocalypse, Pt. 1

George Papadopoulos

Online marketing has become ever more complex since cookies lost their power to track consumers from website to website and since device identifiers started disappearing, thanks to actions from companies such as Apple to stomp out “surveillance advertising” on iPhones. Apple has even made its pro-privacy push the foundation of its market messaging.

Infomo is pleased to announce Alaham Anil Kumar as a Senior Vice President and the Country Director for India

Infomo is pleased to announce Alaham Anil Kumar as a Senior Vice President and the Country Director for India

Editor

Infomo Global Limited is pleased to announce Alaham Anil Kumar as a Senior Vice President and the Country Director for India.

Leveraging Display Advertising for Performance Marketing

Leveraging Display Advertising for Performance Marketing

ANANDA RAO

GDN/Programmatic provides an open market ecosystem for display advertising with advanced capabilities for behavioural targeting. Today many leading publishers use this legacy programmatic ecosystem exclusively for content monetization. However, display advertising leads only to awareness. While awareness is important and often a key driver of growth, marketers find it extremely difficult to attribute display results to performance which is measured by actions.

Publisher Syndicates: Redefining Digital Monetization

Publisher Syndicates: Redefining Digital Monetization

ANANDA RAO

Globally, the spending on digital marketing is growing much faster than traditional marketing. Within the display digital marketing world, advertisers have been conditioned to primarily focus on scale (size of the network), reach (targeting segmented audience and guaranteed delivery) and engagement data (authenticated measurements). This article addresses the numerous critical content monetization issues confronting leading publishers and discusses potential alternatives to the status quo.

Statistics indicate that audio advertising has come of age

Statistics indicate that audio advertising has come of age

GEORGE PAPADOPOULOS

The growth of spoken-word content has been a constant for the past few years. The medium has become an essential element of the media mix for publishers, advertisers, and consumers alike. Spoken-word content is now a key component for both publishers and advertisers. The data that we reference does not include music but focuses solely on spoken-word listening research in the US. These habits are indicative of broader global trends.

The age of contextual advertising has arrived

The age of contextual advertising has arrived

SIMON CURRY

The legacy digital advertising industry has been disrupted by recent moves by leading industry players like Apple and Google to tighten consumer data security that plays to their strengths and further centralises their dominance of the digital advertising universe.

Explainer: The new Apple ad tracking policy

Explainer: The new Apple ad tracking policy

SIMON CURRY

A new feature is being introduced to Apple iOS devices that will allow users to block their personal activity data from being collected by any app installed on these devices.

The challenges and opportunities of a converged offline/online advertising media mix

The challenges and opportunities of a converged offline/online advertising media mix

GEORGE PAPADOPOULOS

The battle between offline and online media has raged ever since digital advertising emerged. Since that time the two advertising ecosystems have aggressively competed for advertising spend. In reality, each has its particular strengths and weaknesses.

Observations on a disrupted digital advertising industry market

Observations on a disrupted digital advertising industry market

SIMON CURRY

We are entering a period of rapid market evolution, where disruptive innovation, increasing government regulation, and moves by leading players to protect their positions (Apple, Facebook, Google, etc.) can radically disrupt the market.

Infomo inks worldwide agreement with KPMG

Infomo inks worldwide agreement with KPMG

SIMON CURRY

Infomo is pleased to announce the signing of a worldwide agreement with KPMG India. This agreement will see Infomo collaborating with KPMG to deploy, support, and manage Infomo R3 Direct Digital Marketing services with leading telcos and publishers around the world.

Introducing Infomo R3 Enhanced Demand-Side Platform

Introducing Infomo R3 Enhanced Demand-Side Platform

ANANDA RAO

Advertising has always been a struggle for digital publishers, with the vast majority of ad spend going to either Facebook or Google. Over the last several months, even though the consumption of digital content has gone up, the pandemic has accelerated this decline of advertising revenues, bringing even more uncertainty to publishers.

The not so existential threat of ad-blocking

The not so existential threat of ad-blocking

SIMON CURRY

As far back as  2013, many digital publishers were losing up to a third of their ad revenue to ad-blocking but most had not identified this as a significant threat as yet. By 2015, ad-blocking had become a strategic issue in publishers boardrooms around the world and was identified as a critical revenue threat. But what to do about it?

A Campaign Targeting Data Primer

A Campaign Targeting Data Primer

SIMON CURRY

As the likes of Apple and Google crackdown on the use of cookies and similar to track consumer behaviours it is ever more important to understand the differences between first-party, second-party, and third-party data. This primer seeks to clarify the meaning and appropriate usage of such consumer data.

An Opportunity for Publishers to Benefit from the Pandemic

An Opportunity for Publishers to Benefit from the Pandemic

SIMON CURRY

The COVID pandemic has created a massive disruption to all our lives and expectations none less than the over $US 300B digital advertising market. This article discusses some of the key issues that the industry must confront if it is to survive and prosper.

The Publisher Dilemma: Programmatic vs. Direct

The Publisher Dilemma: Programmatic vs. Direct

SIMON CURRY

As the global media landscape evolves from broadcast/print to digital, advertising revenue grows ever more important for publishers, both large and small. Programmatic advertising is driven by the Facebook/Google duopoly and currently dominates this environment.

On Digital Marketing: The Challenges & Opportunities

On Digital Marketing: The Challenges & Opportunities

ANANDA RAO

Most readers will know the proverb ‘you can lead a horse to water, but you can't make it drink'. This is perhaps one of the oldest English proverbs still in use today, the first citing of its usage goes back to the 12th century. Extending this proverb to today’s commercial world, the product/service is the water, and the consumer the horse.

Leveraging telco Infrastructure & ecosystems

Leveraging telco Infrastructure & ecosystems

ANANDA RAO

On the 22nd of April, there was an announcement about Facebook investing in Reliance Jio. All media agencies in India carried this news. In taking up this stake, at US$5.7B for a 9.9% stake, Facebook has valued Reliance Jio at a whopping US$57.57B, a Telecom that is less than five years old in India.

For whom the cookie crumbles

For whom the cookie crumbles

SIMON CURRY

According to eMarketer, programmatic advertising networks will account for 83.5% of all US digital display advertising spend. Similarly, according to bit.ly, programmatic advertising currently accounts for 90% of current UK digital display ad spend. To date, cookies have been the key campaign tracking tools for the display advertising market.

Observations from MMA Conference Jakarta

Observations from MMA Conference Jakarta

SIMON CURRY

With keynote addresses from industry leaders, including Infomo founder Ananda Rao and Infomo Indonesia CEO Noerman Taufik, Infomo Indonesia was formally launched at the MMA Impact Indonesia Build the Future conference in Jakarta on 3 October 2019.